There are a number of challenges that public transport has to face to increase its competitiveness and attract a greater number of potential users. These include, for example, appropriate solutions for an “erratic” mobility, tailored services answering different needs of the target users, an improvement of the service quality in terms of vehicles comfort, reliability and enhanced performance, added value services for the user such as integration with other modes of transport (feeder services and last mile services in urban areas, rail services in extra-urban areas). Last, but not least, the current image and widespread opinion of the public transport as an inefficient service, mostly used by the weakest and the most disadvantaged population, has to be completely reverted.

The requalification and differentiation of public transport can be based, for example, on:

• the extension of reserved lanes and strengthening of priority axes;
• the use of the most advanced ITS for managing the services;
•  the integration with other modes of transport (e.g introduction of feeder services such as bike sharing, bike stations, flexible services, services on demand, taxi sharing etc.) to boost co-modality).
  In this area, MemEx has a long and consolidated experience in the design of flexible services and their integration into the overall chain of the public transport supply, as well as in the design of ITS systems for their coordination (booking centre and management of flexible services). Moreover, with the support of ITS partners, MemEx can integrate the evaluation of the impact on private traffic into the design of the collective transport services and the priority lanes.