The workshop “Innovation supporting Sustainable Mobility Plans: the MOTIVATE project and public transport services” was held on Wednesday 10 July 2019 in Florence organized by the transport company Tiemme in collaboration with MemEx.

Over 60 key stakeholders, including Tuscan transport companies and local public administrators, representing the municipalities of Siena, Grosseto, Lucca and Pisa, were involved in a discussion on the elaboration, development and application of Sustainable Urban Mobility Plans (SUMP) and on how innovative approaches, such as the involvement of citizens through social media, mobile applications and crowdsourcing techniques, can fostering the growth and enhancement of public mobility.